§01Overview
Social media marketing, run end to end.
We handle strategy, creative, media buying, the pages the traffic lands on, and the reporting that tells you what it was worth. One team, one line of accountability.
§02Services
What we do
Four lines of work. Most clients use all four, but they can be run separately.
Paid social
We plan, buy, and manage paid campaigns across the major social platforms. That covers audience structure, budget allocation, bid strategy, and the daily management that keeps spend efficient as costs move. We build the account so it can be read, not just run.
Creative production
We write and produce the ads. Static, video, and the volume of variation a live campaign needs to stop it fatiguing. Creative is treated as a testable variable, so every concept ships with a clear idea of what it is meant to prove.
Landing pages and conversion
Traffic is only half the job. We build and iterate the pages the traffic lands on, tighten the path from click to enquiry or purchase, and remove the steps that lose people. Small changes here often move results more than a new campaign does.
Reporting and attribution
We set up tracking properly, then report against it in plain language. You see what was spent, what came back, and which parts of the account drove it. Not a dashboard you are left to interpret on your own.
§03Method
How we work
The first month follows the same sequence every time.
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First conversation
We look at what you are running now, what you have already tried, and what the business needs the channel to do. If we are not the right fit, we say so on that call.
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Audit and plan
We go through the accounts, the tracking, and the pages. You get a written plan: what we would change, in what order, and what we expect each change to move.
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Build
Account structure, tracking, first creative, first pages. We rebuild rather than patch when the foundation will not hold.
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First thirty days
Campaigns go live and we manage them daily. At the end of the first month you get a full read on what happened and a plan for the next one.
§04Fit
Who we work with
We work with established businesses that already sell something people buy, and that want the channel run properly rather than experimented with.
In practice that means a product or service with proven demand, a budget that can absorb a testing period, and someone internally who can make a decision without assembling a committee.
It matters less what the business sells than whether the offer holds up. We work across business-to-consumer and business-to-business, and across both fast and considered purchase cycles.
What we do not take on
- Businesses with no media budget. The work does not start until there is spend to manage, and we are not the right fit for a business that needs the first sale to fund the second.
- Accounts we cannot measure. If we cannot see what happens after the click, we cannot be held to it.
- Follower growth as the objective on its own. We are not a content agency and we do not sell reach by itself.
- Month-to-month trials. The first month is largely setup, and a fair read takes longer than that.
- Categories that cannot be advertised within platform policy.
§05Questions
Questions
How are engagements structured?
A monthly fee for the work, separate from your media spend. The fee is set by scope: which of the four lines of work are running, how many campaigns and platforms are live, and how much creative is produced each month. Media is paid by you directly to the platforms, so the accounts and the billing stay in your name.
How long is the contract?
An initial term long enough to cover setup and produce a fair first read, then month to month with notice on either side. We do not use long lock-ins. If the work stops being worth the fee, you should be able to end it without a negotiation.
What happens in the first month?
Audit, plan, build, launch. The first half is mostly access, tracking, and structure. Campaigns go live in the second half and we manage them daily from that point. You get a written read at the end of the month and a plan for the next one.
What does a business need in place before starting?
Something proven to sell, a media budget you are comfortable spending across a full quarter, admin access to your ad accounts and analytics, and one person on your side who can approve creative and answer questions. Nothing beyond that. If tracking is broken or missing, fixing it is part of the build rather than a prerequisite.
How does reporting work?
A written report each month and a call to go through it. It covers what was spent, what came back, what changed during the month, and what we are doing next. You also get a live dashboard for the figures you want to check between reports. Everything is written in plain language, not assembled from platform screenshots.
§06Contact